Dauper - GRANPURE
Dauper is one of the leading biscuit industries in Latin America. Established in 1988 in Canela/RS, it serves world-renowned clients such as Walmart, McDonald's, Hershey’s, Nestlé, and Unilever. In 2011, there arose the need to modernize the packaging of a newly launched product: Granpure Whole Wheat Cookies. Granpure already had a variety of products as well as a visual line for its packaging; however, with the emergence of whole wheat cookies, the healthy aspect became necessary. Hence, the predominant use of white. In addition to health, the products deserved a highlight on supermarket shelves. Analyzing the aesthetic standards of the competition led to the combination of white with colorful details, providing visibility without losing refinement.
