We don't speak Japanese, but we're fluent in sushi.
Here, I share my enthusiasm for the creative process behind the Narō brand. This design project was a careful fusion of tradition and innovation, capturing the unique essence of Japanese cuisine and transforming it into a commanding and functional identity.
The name Narō is more than just a word; it is an invitation to action. Derived from Japanese, "Narō" means "let's do" or "let's become." This choice reflects not only a dedication to the art of culinary craftsmanship but also invites customers to engage in a memorable gastronomic experience.
The Narō logo was meticulously crafted to convey a sense of elegance and authenticity. The straight and decisive lines reminiscent of meticulous cuts, combined with a subdued color palette, create a contemporary visual identity with a Japanese undertone.
The typography was exclusively designed for the restaurant, guided by readability and modernity, visually translating the strength of the name to ensure the brand is distinctive and appealing to the audience. The balanced layout reflects the precision and attention to detail inherent in Japanese cuisine.
The creation of the Narō brand was an exciting journey, immersing in a creative process that originated from naming to crafting an identity that invites everyone to engage in the magic of Oriental gastronomy. I hope this project inspires and conveys the dedication and excellence in every aspect of the Narō brand.
Thank you for exploring this project with me, and I hope you feel the same excitement I experienced while creating this unique brand.
